ASSIGNMENT 12
TASK 1 In this day and age, thanks to the impact of social media, the relationship between brand and consumer has changed dramatically. By utilising social media, companies can now build strategies after analysis of their analytics data to understand their target consumers likes, dislikes and demands. Popali ( 2017 ) Here are some ways in which social media advertising can boost an organizations overall digital marketing efforts : Extending the reach of content marketing campaigns According to Stenitzer ( 2018 ), ‘ The best content is custom-made for each platform. By their nature, Instagram and YouTube demand visual content. Text content feels more at home on Twitter and Linked In. That said, all your social media posts get a lift when you include links to visuals – photos, infographics and videos’. These days companies are able to pay to utilise social advertising in a precise and potentially profitable way, in turn reaching demographics and potential customers that t
